More often than not accepting a new franchisee into your business
is a
shot in the dark
and often ends up in either:
These decisions will, more often than not, turn out to be damaging to your business and/or to your brand.
The pace of maturity of the relationship between the franchisee and the franchisor is most certainly affected by the profile of the franchisee selected. The better the choice of candidate, the faster he or she will progress through the phases of franchisee maturity towards ultimately adding value to your entire franchise network.